The birth of next generation personal cooling technology.

During a vacation in Southern Europe, Architect/Inventor Peter Arnold was inspired by the immediate benefit and welcomed refreshment he experienced when rolling a cool can of soda across his forehead. Peter founded ITS KOOL, LLC in Colorado in 2002 to develop, manufacture and market the COOLFX® micro-electronic “smart” Personal Cooling System for active people in every walk of life.


ITS KOOL, LLC was formed for the purpose of commercializing the COOLFX® cooling technology. The company has refined its patented technology and is now working with Strategic Partners to incorporate its unique concept into consumer products for sale in to the athletic, industrial, military, and medical markets. Please contact us to obtain information on partnering with COOLFX®.